Best and Worst of 2007…in my opinion

by Kate Brodock on 2 January 2008

Posted in: Uncategorized

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Everyone’s coming out with their own list of best and worst of the year, so I thought I’d add my two cents. These are mostly adverts, however I did add innovative (or non-innovative) businesses as well, keeping the customers coming back or leaving. Please note, this could be based on Creativity, Appeal, Effectiveness or just the fact that it made me crack up. Also, these lists could have easily been 20 commercials deep (I kept wanting to add to my “Best of” list, but cut it at 10… there are some that may deserve to be on there, such as Coke’s awesome Superbowl commercials)

Best of 2007
10. Careerbuilder.com commercials
9. Bud Light Dude commercial
8. Apple and its iPhone
7. Any commercial by Sports Center
6. Doritos, for successful UG commercial contest
5. Geico’s Cavemen (as much as I don’t like them, man did Geico capitalize on that)
4. Radiohead’s Online Album Release (making due with the situation at hand)
3. Cadbury meets Phil Collins meets a Gorilla
2. Facebook
1. Dove’s Campaign for Real Beauty

Worst of 2007
10. Smiling Bob and the Enzyte commercials (not because I think the content is crude, but they’re just so stupid)
9. Salesgenie.com commercial from the Superbowl, however successful it turned out to be for them
8. Geico’s Cavemen (sorry, I also just don’t like them)
7. Any ad by PETA, they’re usually entirely illogical
6. Britney Spears
5. Chris Cox commenting on Britney Spears
4. Time Warner’s AquaTeen Boston Campaign
3. It’s political campaign season, which I hate
2. Any commercial for Christmas that started on or before the 1st of November (didn’t seem to help your retail sales now did it?)
1. Head On…. I think I want to go crazy

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  • http://amymengel.com amymengel

    Anna – You are so right – so many companies are really fearful of adding social media to their marketing mix, for the reasons you stated but also just out of lack of understanding of what it can do. I think starting out by just monitoring what is already going on is a great way to show organizations that they are probably already being talked about somewhere online.

    Not every company needs to go whole hog right away and not every social media tool is appropriate for all companies. Companies can start small by simply interacting with what’s already out there. Instead of starting their own blog or podcast, they can comment on posts and engage in existing online communities that fit their niche or industry. If a company starts out by monitoring, like you said, then they can get a better sense for where there might be a good social media fit for them and can shape their strategy around the information they’ve gathered through the monitoring process.

    I also think it would be great to see some more B2B case studies of effective social media. That would really help organizations see how something like a ComcastCares or Dell IdeaStorm or Southwest Air social strategy translates to B2B. It’s often hard to look at those B2C case studies and parse out how similar strategies could be tweaked for B2B, so additional B2B social media case studies would go a long way (and I’m sure we’ll eventually see some on this blog!).

    @amymengel

  • Anonymous

    The rapid advances of social media are causing even conservative B2B execs to rethink their engagement strategies. We work with the industrial sector where everyone tends to know everyone else and buying/sales processes are very long and heavily spec driven, and social marketing is still looking for a place to roost. I’ve heard some very creative objections to social networking and SMM, most of them due to lack of insight on how much the Internet changed business process. My favorite? From the mouth of an otherwise visionary CEO of a technology-based service business: “None of our customers read blogs. None of my guys read blogs. We’re not wasting our time with a blog!” While at the same time pressing for media coverage of new product advances. The ice melted recently when a competitor announced their new corporate “thought leadership” blog.

    Like so many technology shifts throughout history (think telephone systems or transportation networks), the value of social media is fundamentally in the network. If “sharing” isn’t a norm in the industry (information or assets), resistance to SMM will continue. Until one day, when the critical mass is achieved. Then minds will open to how social media can be integrated into business process.

    Katherine Ventres Canipelli
    marketingFOLIO, inc.
    http://www.marketingfolio.com/the-industrious-marketer

  • http://www.rachel-levy.com Rachel Levy

    I don’t think it’s an option anymore… businesses NEED to be incorporating social media into their marketing mix.

  • http://www.katebrodock.com Kate Brodock

    Every comment here makes a great point. It really takes and industry shift in mentality to get the process of using SM in marketing, but it’s a shift that needs to happen, and is proving to be beneficial.

    We do plan on sing case studies on this blog, and if there are any in particular that you think would be beneficial, please let us know.

  • http://www.alertrank.com/mrgooglealerts MrGoogleAlerts

    Google Alerts can do a lot more than just monitor your brand’s name. You can use it to actively mine for B2B sales leads. I’ve written a lot about this on my Google Alerts blog. Here is a recent post on B2B lead generation you might find useful:

    http://www.alertrank.com/mrgooglealerts/2009/04/11/b2b-sale-leads-google-alerts/

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