Egyptian Art

by Kate Brodock on 9 February 2008

Posted in: Uncategorized

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A few weeks ago, I was asked for some quotes ** on the Egyptian copyright law requiring loyalties to be paid whenever someone or some institution makes copies of their “Egyptian antiquities” (think, the Sphinx or the pyramids). People were wondering how this would affect existing renditions, such as the Luxor Hotel in Vegas.

Well, lucky for Luxor, Zahi Hawass, chair of the Supreme Council on Antiquities in Egypt, has cut Luxor some slack. He says that, while the exterior certainly looks like an exact copy, when you walk inside, it’s nothing like the inside of the actual monument.

In my opinion, I’m not sure how legitimate this law will turn out to be if that’s how easily people can get away with it. Not saying that people should be punished, but the question is what interests Egypt has in mind here… commercial or historical? It’s probably a mix of both.

In Luxor’s defense, they’ve done a stellar job at making their hotel quite a popular one, and I’d be willing to bet that it’s not because people go to see a replica of an ancient Egyptian monument. It’s probably because it looks cool, it’s great inside, and…oh yeah… you can gamble and have a wild weekend. I don’t think anyone wakes up and says “I’d really like to see some artifacts, real or not….let’s go to the Luxor Hotel.”

But, based on Hawass’s response, I think he knows this. Let’s see how effective the law turns out to be. I don’t blame them for passing it, it just seems like there are probably a ton of loopholes…..

** This website is in Portuguese, and, when translated, is not entirely accurate (the women sent me the .pdf of the article to review after it was sent to publishing…oh well).  I’m not an expert on Egypt (or copyright law for that matter), but I suppose it doesn’t matter as she asked for very little from me.

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  • dirkmshaw

    You are absolutely correct. I do the majority of the brand monitoring for my company who sells software to other businesses. There are opportunity cost associated with not listening.

    Here are some highlights from the last 30 days we would have missed had we ignored the conversation: 3 new leads, customers insights and feedback on new product launch and the ability to participate in a market level discussion on web content management.

    Here is a post I wrote on b2b and social media that got some good comments.

    Great Post,


  • Chuck Hemann

    Dirk – thanks for stopping by. That is a great post, and thanks for sharing. Glad to hear some B2b examples because we don’t hear them enough!

  • Narciso Tovar

    Nice piece, Chuck. You touched on something that is as essential as air in social media – listening. Yes, it’s important to get involved, but there is NO WAY you can be of ANY service (or help) to anyone if you’re not even paying attention to (or monitoring) what ‘s going on. It’s like bull-rushing your way around a cocktail party – it gets you nowhere fast.

    To take this a little further, from a crisis management perspective, the sooner a company ‘gets active’ with social media, the less likely they are to
    * be slow to respond to an actual crisis
    * be seen as ‘showing up to the party’ too late
    – tainting any kind of ‘street cred’ you can gain in social media

    This is why the ‘Pizza Hut Twinternship’ ( is a step in the right direction. BUT, if they want to make REAL CHANGE, they need to do so MUCH MORE. Dipping your toes into the ‘Social Media Waters’ is not enough – you need to fully immerse your company to have some real change that will translate into something authentic and not bandwagon-ny.

    Make no mistake, folks – this social media world is only going to get bigger. The sooner you have some real estate on its properties (i.e. Twitter, Facebook, Ustream, etc.), the healthier your company will be in the long run.

  • Chuck Hemann

    Narciso – dead on sir! I’ve got nothing left to add. Greast stuff.

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