Starting a Company

by Kate Brodock on 31 March 2008

Posted in: Uncategorized

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I’m going to start writing a few posts about my process of starting a company up, as I think it’s about time I fess up and say that I’m doing it (despite my father’s best objections to the possible financial instability that may result).

So for now, I’ll write just a bit about what the company is.  It’s a marketing strategy and small business consulting firm.  The idea is to offer any business (large or small) marketing strategy skills, with special focus on global marketing and new media.  A part of this is going to be cultivating relationships with big companies, because I know that part of what I’m giving up by not handing out my resume to corporate America is that I’m losing the experience of working in big company structure.  I’m working on trying to find some contract positions within larger companies so I can hone my skills in that area.

The small business portion of the company is addressing a hole I see in the start up/small business community.  There’s a lack of a lot of what I like to call “MBA skills,” most start-ups scramble to get things up and running, and then reach a point at which they need more “honed” skills in some areas.  But, as many of you may know, they lack the resources to hire someone full-time or salaried.  This is where we step in.

I’d like to somehow work both of these into a relationship with VCs at some point, but need to do a little fishing around to really identify my value proposition.

For now, I’ve had a lot of great conversations with people, and I’m ready to go….but can’t do anything until I’m done with school in one month!

  • http://strategyiseverywhere.com Daniel

    Best of luck! Sounds like a very ambitious project and you have some clear ideas of how to bootstrap a firm. I'd recommend perusing David Maister's work on managing client relationships.

  • http://strategyiseverywhere.com Daniel

    Best of luck! Sounds like a very ambitious project and you have some clear ideas of how to bootstrap a firm. I’d recommend perusing David Maister’s work on managing client relationships.

  • http://www.business-growth.com Dana Suazo

    Good luck to you! I hope it works out the way you would like it to.

  • http://www.business-growth.com Dana Suazo

    Good luck to you! I hope it works out the way you would like it to.

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