At a standstill for company launch

by Kate Brodock on 17 May 2008

Posted in: Uncategorized

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I just wanted to post quickly because I’m at a minor standstill for launching the company and it’s frustrating.  But I’m not sure if I may be over exaggerating.

This issue is that I don’t have a website up.  It’s in the process of being completed, taking a little longer than I had hoped.  Now, some may say that this shouldn’t stop me, but here’s how I feel about it.  I want to enter with a bang.  I want to enter with legitimacy and with something to show.  I would be lying if I didn’t get a little turned off by people I meet at networking events who don’t have web presence “yet” but that it’s “coming soon.”  Or they have very makeshift business cards.  I feel horrible, especially since I’m from the start-up world and I know how that sort of thing goes.

I put the majority of my resources into my (soon-to-come) website and professionally designed business cards (granted the designer for both of these is a good friend of mine, so I didn’t exactly pay top dollar).  One of my mentors made a good point about start-ups in general is that your website doesn’t generate sales.  In most cases, this is true, however if I’m going to try and push the new media skills that I have, I feel pretty adamant about having a great looking website, since that’s what I’m going to be doing for other people!

So, should I wait for two weeks?  I’m not exactly twiddling my thumbs, but there are things that I would love to get moving.  I could just relax and realize it doesn’t happen over night.  Or should I be approaching potential clients?  What does anyone think about that?

  • cabraham

    Your website doesn't matter, even if the website it on your card. However, new and potential clients do look and so it is important over time (people pre-filter) but you're going to win because you're Kate and bot because if your website.

  • cabraham

    Your website doesn’t matter, even if the website it on your card. However, new and potential clients do look and so it is important over time (people pre-filter) but you’re going to win because you’re Kate and bot because if your website.

  • http://www.othersidegroup.com/adcomments Kate Brodock

    Thanks Chris! I hope you're right ;)

  • katebb

    Thanks Chris! I hope you’re right ;)

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