[Check out Anya's post on Community Platforms]
Christopher S Penn: Study Something Old to Learn Something New
- When you’re trying to get dialogs from your company, think about old medium that it can be compared to (a blog is the same as a newspaper editorial!)
- How can you update the information you already have in your organization?
- There’s nothing magic or esoteric about this stuff. You can all do this, you just need to learn a little about it!
- Take all the info in your organization that you want to communicate: Things to Watch, Things to Read, Things to Hear, then figure out the format.
- Think about where your customers are. If you don’t know, go to your database.
- New media is not a new shiny object. Don’t treat them as new, treat them as tools in the toolbox.
- They won’t save you if you don’t have a functional business model. Get your business in shape first before you start new media.
- Someone saying that they’re an expert in a particular medium is crap [we like Christopher!]
- Think about old companies, and what made them successful when there was no internet. What can you extract from their success to make your own business model successful?
CC Chapman: I Don’t Have Time to Play With Everything! Ten quick tips of things you can do
- Google your brand, see what people are saying, comment on those site, keep the PR people away, let people talk.
- Set up Google Alerts. It’s free. Put in your name. Put in your company name. Put in your competitor name. Put in key words.
- Twitter is useful. You don’t have to follow a ton of people, it’s not a game. Use it in a way that’s most useful to you.
- Join a social network. If you’re just starting, use LinkedIn and Facebook.
- Use newsletters: Marketing Vox, WOMMA and MarketingProfs are three great ones.
- Flickr is great. It’s not just about photos, it’s about commenting and seeing what people are doing.
- Read, Read, Read. Read everything. Books, newspapers.
- Go to Events. Nothing beats meeting people face-to-face. Websites like meetup.com, upcoming.com etc.
- Use Evernote, they’re great. Evernote everything.
- Share where you love. Find out where other people love.
Finally, Dive in and Don’t Be Afraid!