Op-Ed: New Media has something to teach the area's universities

by Kate Brodock on 7 November 2008

Posted in: Newsworthy

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A “How I See It” Op-Ed that I wrote was published today in Mass High Tech.  The topic is on leveraging our local academic institutions to keep New England competitive in the new media space.

Oh, and I got a sweet new head shot out of the deal :)

I’ve recently graduated from business school and entered the field of new-media marketing, yet I’m continually surprised that many of the ideas I’m faced with professionally every day had not been a part of my MBA curriculum — not a mention of new-media strategies, ideas or tools in any of my courses. There was no mention of such things as collaborative gaming products, no discussion of free user platforms supported by advertising, or content management and thought leadership, or the software-as-a-service business model. And there was no discussion of new ways to communicate with customers or the great shifts in consumer behavior that have occurred and still are occurring.

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  • http://www.genotrope.com tom summit

    Good Job! It seems asking great questions at industry panels can pay dividends.

  • http://www.othersidegroup.com/adcomments Kate Brodock

    Thanks Tom, much appreciated :)

  • http://www.genotrope.com tom summit

    Good Job! It seems asking great questions at industry panels can pay dividends.

  • http://www.katebrodock.com Kate Brodock

    Thanks Tom, much appreciated :)

  • http://twitter.com/vargasl Lauren Vargas

    Right on! Social media is about relationships…isn’t that what any business creates to achieve their ultimate goal? Thank you for the shout out. We not only help aggregate the intelligence but help the engagement process with a workflow. This way you can enterprise the company and stop treating social media as an isolated function.

    Lauren Vargas
    Community Manager at Radian6
    @VargasL

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