I wanted to quickly point to a great essay by Peter Daou concerning the internet and politics in 2008. It discusses the distinction between a campaign that is remarkably technologically innovative versus one that simply developed a solid integration strategy and leveraged many existing technologies.
“The truth is that the Obama campaign was a triumph of integration more than technological innovation. It was the wildly successful marriage of time-tested political strategies and tactics, executed with acumen and discipline, seamlessly combined with cutting-edge technology and tied together with an empowering grassroots message. With a brilliant candidate at the helm. That, in itself, was innovative.”
Read the full essay here on the Publius website.