BOCN: Liz Strauss on Understanding the Conversation Online

Understanding the Conversation Online Between Consumers: Focusing on blogging
Liz Strauss, Social Media Strategist and blogger at Successful Blog

• Learn the value of words
• Make your content accessible, and repurpose your content (don’t think you need to make a brand new piece of content every time)
• If you blog true to yourself and they know who you are, they’ll trust you
• Don’t just aggregate content, because that doesn’t offer long-term value based on trust
• 7 Keys to Online Relationships
  • Show up whole and human
  • Talk in an authentic voice
  • Tell your own truth
  • Have room for folks to tell their story too
  • Don’t try to tie ideas in a bow
  • Half the show is in the comments
  • Be helpful not hypeful, it’s about them not you
• Be sticky: Simple, Unexpected, Credibile, Emotional, Story, Satisfying
• Be irresistible: Your head + Your heart + Meaning of life
• On Twitter, people who don’t have bios, they don’t last three months
• Those who can look forward and talk deeply will be successful