Shoestring Magazine has had a fair amount of success using social media while they bootstrap their business. They ask the panelists a few questions about maximizing their resources (mainly people) and how to best expand into other geographies. They also get some feedback on their Facebook page.
Please feel free to give Shoestring further advice in the comments section!
Specific Question from Shoestring:
“We know how to best use social media, and are often asked to consult other companies / give tutorials, but the main thing we haven’t been able to figure out is how to maximize our bandwith as a two-person operation. We know social media works, but it can be a full-time job, and to do it really well takes us away from our mission critical day-to-day operations. How can we best streamline or lifehack our social media tasks without losing the genuine, human side of social media interaction, other than using our freelance base?”
If you have any further advice for Shoestring, feel free to leave them in the comment sections!
Additional Event resources:
Tweetworks TV Episode 57 – Girls in Tech Panel: Using Social Media in your Organization (Video, via Mike Langford)
Girls in Tech – Cambridge (Audio, via Jeff Cutler)
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- Girls in Tech: Case Study on Generation Progress and Their Social Media Program (othersidegroup.com)