Subjective learning as a marketer

by Kate Brodock on 9 June 2009

Posted in: Explanation,Random Thoughts

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As in any profession, our jobs are never done when it comes to learning. 

Learning can come in many forms: industry articles, conferences and seminars, internal training sessions, or going back to school.  But there’s a different type of learning that requires being very conscious of yourself not as a marketer, but as a consumer.  The age old “Putting yourself in the other person’s shoes.”

I call it Subjective Learning.  No, this isn’t technical, and probably somewhere in psychology or something there is a different (and more formal) definition of this.  But the idea is that you have your own personal feelings as a consumer that could be valuable when it comes time to make decisions as a marketer.

For instance, why does one direct emailing campaign cause you press delete, while another one causes you to sign up for a two hour free webinar during the busiest day of your week?  Is it the content?  Was it the subject line?

We need to actively identify ways in which data, content, info and….well…marketing campaigns either reach us or don’t.  And while you certainly don’t want to run a marketing campaign solely on what you feel as a consumer (that’s like running a one-person focus group!), these actively sought out pieces of information can be very valuable, especially when it comes down to the little things like the updating of your Facebook Pages status, or a company Tweet.  What’s going to make people come to your page or Retweet you?

So, be a little subjective in your information gathering and it could really help you hone your skills as a marketer.

What are some of the things you’ve noticed as a marketer when you put on your consumer shoes?

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  • http://www.enterdialogue.com/ Tyson Goodridge

    Kate- Great Thoughts.

    Some of the things I notice as a marketer when I put on my consumer shoes:
    Is it timely? I always love the story that's relevant to what's happening today or this week.
    Not the company pitch about favorite Mother's Day gifts (cuz everyone and their brother does this), but something that relates to, say an airplane landing in the Hudson River.
    Is it simple to understand and relate to? I love metaphors, and If I can learn or describe something with a simple metaphor, I love it.

    Tyson
    @goodridge

  • http://www.othersidegroup.com/adcomments Kate Brodock

    Great point about the metaphors Tyson. That's one that is effective for me at least. It really draws the point home and makes it stick in your head.

  • http://www.enterdialogue.com/ Tyson Goodridge

    Kate- Great Thoughts.

    Some of the things I notice as a marketer when I put on my consumer shoes:
    Is it timely? I always love the story that's relevant to what's happening today or this week.
    Not the company pitch about favorite Mother's Day gifts (cuz everyone and their brother does this), but something that relates to, say an airplane landing in the Hudson River.
    Is it simple to understand and relate to? I love metaphors, and If I can learn or describe something with a simple metaphor, I love it.

    Tyson
    @goodridge

  • http://www.katebrodock.com Kate Brodock

    Great point about the metaphors Tyson. That's one that is effective for me at least. It really draws the point home and makes it stick in your head.

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