When is a word or phrase used a lot or just plain overused?

by Kate Brodock on 9 December 2009

Posted in: Content Production

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When you’re writing content for your company – whether it’s blogging, website copy or what have you – it can be pretty easy to slip in one…or many… cliche words or phrases.  Jargon if you will.

Some examples:

  • Innovation
  • Leadership
  • Mission
  • Dedicated (to customer satisfaction)
  • C-level
  • Commitment
  • Awareness
  • Affordable or Low cost

There are plenty more.  The important thing is distinguishing between words/phrases that might be simply used a lot (they get the descriptive job done consistently) and words that are just way overused.  Since your content is your initial brand voice to your customers, it’s important to sound genuine and fresh, instead of cliche and tired.  Choose your words wisely, and don’t be afraid to step away from the “norms,” because they might not always be right.

What are some of the most overused terms you’ve seen used in your industry?  What about when reading content from particular companies?  Are there any companies that have great usage of words and phrases or are particularly fresh?

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