Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

by Kate Brodock on 5 November 2010

Posted in: Brain Zap

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How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix.

Why B2B Companies Need to Implement Their B2B Strategy Now – (B2B Bliss, 5 November) One of the other golden rules I picked up – you can’t be second, or worse, third.  If the goal of the project is to be thought leaders you must be first.  After that first story is written, all other things being equal, there won’t be an immediate story with your client in the lead.

Best Practices of Combining Typefaces – (Smashing Magazine, 4 November) Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. When used with diligence and attention, these principles will always yield suitable results. Today we will take a close look at some the best practices for combining typefaces — as well as some blunders to avoid.

Turning Branded Contests into Branded Content – (Twist Image, 1 November) Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. But things have changed. Brands can now do many fun things to keep consumers engaged, and they don’t have to break the bank to do it.

Why Your Social Media Marketing Plans Aren’t Working – (Brand Builder, 29 October) Your marketing department or agency might be telling you that you have a social media program, but you don’t. You might be paying for “social,” but that isn’t what you are getting for your money. What is really happening is this: You are buying the same digital marketing campaigns you were buying five years ago, except now, they also include Facebook, Twitter and Youtube.  You can call it “social” all you want, but it isn’t.

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  • Albert_Maruggi

    ah yes Allan all this is very true.  Let’s go down a hypothetical path.  What happens when fans see they are extensions of “content marketing”  Social seems to be increasing the ante for fans, measuring activity, influence, etc.   What will fans want in exchange?

  • Allan Schoenberg

    Thanks for the comment Albert. I think B2B fans want two things from a company — a winning team (e.g. positive news) and someone they can trust. If you are a trusted source through the good and bad times people will value your cmpany more and regard you as an organization they want to be associated with for the long-run. For example, I’m a long-time fan of Amazon. I don’t always agree with their decisions, but I so support them and I want them to win. I’m also proud to be associated with them as I read my Kindle on the Tube.

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