E-Reader sales double in the last 6 months

by Alissa Scarafile on 18 July 2011

Posted in: From the Field,Toolkit

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According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. owned a tablet vs. 8% in May).

Despite this growth in e-readers, cell phones are still by far the most popular digital device, leading with 83% of adults owning one.

In the past 6 months, the demographics showing the most e-reader growth were hispanic adults, parents, college graduates, and people with +$75,000 income.

Key Stats:

  • 20% of college graduates own an e-reader
  • 25% of adults with +$75,000 income own an e-reader
  • 10% of men own tablets vs. 6% of women
  • 15% of Hispanic adults own tablets vs. 8% African American and 7% White adults



Sales for tablets and e-readers will undoubtedly continue grow, especially with the steady decrease in popularity of physical books and newspapers. As of right now these devices seem to be most popular with high income adults, hispanic adults, or recent college graduates. In terms of what this means for advertising and marketing,


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  • http://twitter.com/mightyboom Xiaoyi Liu/喜北肉豆蔻

    I definitely contributed to the figure. 

  • http://www.brickmarketing.com/ Nick Stamoulis

    An editorial calendar is a must for B2B content marketers.  It’s important to stay on track.  Content initiatives can get pushed to the side if things get busy- but it needs to be a priority.  

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