Pinterest Use Case: Live coverage of a university graduation

by Kate Brodock on 15 May 2012

Posted in: Pinterest,Social Media,Toolkit

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This weekend was Graduation Weekend at Syracuse University, so our team had a few things up our sleeves for the festivities.  One of them was live Pinning of Commencement.

Inspired by last month’s live Pinning of a bridal show by Oscar de la Renta, we were able to capture a lot of the day’s memorable moments.  While our team didn’t have as much backstage coverage as the la Renta team did, we were able to achieve the following:

      • Used photos from many of our platforms. There were streams of photos being taken and shared on multiple platforms. We centralized them, and shared them across platforms when possible. This was important when you think about the viral component of Pinterest, and the fact that you want users to come back to “you” even when they’re five steps removed from your network.  By grabbing photos from Instagram, Tumblr, Twitter or our website, we were able to link most of our Pins back to one of our own properties.
      • Highlighted quotes from our graphics team.Sarah Ostman, the student on our Pinterest team, was simultaneously creating graphics of many of the speakers’ memorable quotes and pinning them to add to the board.  These ended up being some of our most re-pinned pieces of content.
      • Showcase of all community members. By using a crowdsourced approach, we were able to capture many different aspects of the ceremonies, everything from the big names (Aaron Sorkin was the commencement speaker), to students, to audience members. We were also able to capture some visually-appealing parts of the process, such as student cap decoration.

This ended up being a great addition to our social media initiatives for Commencement, and we think there’s plenty of room to build from them as well.

Do you have any suggestions for live pinning or creative ways to use Pinterest for events?

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  • http://tangled-in-wires.blogspot.com Steve Shoe

    Really loving the highlighted quotes from the graphics team. Very cool idea and implementation. I may have to start changing my thinking about Pinterest.

    Do you have any specific analytics to share from this effort? 

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