This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story.
- Use slideshows when you can identify a strong narrative arc
- Use galleries to convey a theme through images
- Incorporate dramatic tension, consider a surprise or reveal image
- Capture critical moments
- Add depth to still photos using ambient sound and interviews
- Capture the “character” of a voices or voices as they interact
- Capture ambient sound and layer for complexity
- Slideshows work well for event coverage – compress time
- Layer sound to add complexity, give “flavor” in 2 minutes or less
- Avoid legal issues – many speakers will approve 30 second audio clips when opposed to video recording
- Don’t forget cut-away shots of audience – required in editing to fill time to match audio
- Mimic video by shooting sequence shots
- Use video when your story requires motion to be understood (sports, time, energy, distance, etc)
- Tell a story through interviews
- Capture “b-roll” or illustrative footage to cover cuts
- Play with editing to condense time, add drama through context, create mood
- Use music, graphics, titles to create emotional response
- Ride-along, Day-in-the-Life, interesting personalities all make for good videos
- Digital stories, profiles, demonstrations of skill/talent are also good
TIMELAPSE – DOCUMENTARY
- Tells a “transformative” story of a space, over time
- Interviews and ambient sound add drama, interest
- Impressionistic, condenses time artistically
- Hybrid video/timelapse
- Scripted narrative
- Behind the scenes glimpse can create anticipation/excitement
- Solves a problem: Previews an unfinished space and indicates impact of its future
WHICH FORMAT TO USE?
- Is there movement? Sound” Do either of these things add understanding?
- Is there a complicated concept or a particularly visual component? Does something change?
- Does the story rely on ambient conditions?
- Is the story spatial in nature?
- Is a subject’s voice particularly unique?
- Sometimes the most simple approach is the one that works the best.
TED’s TIPS FOR VIRAL VIDEO
- Start with a bang (Cut the intro, just get right into it – UofChic loses people in the first 15 seconds if they have an intro)
- Offer contagious emotions (people love to learn something, that translates to people sharing)
- Be funny
- Be personal (Get the camera close)
- Be timely
- Be geeky
- Be irresistibly eye-catching
- Be inspiring
- Tell a story