As a Communicator, it helps to think like a Journalist

by Kate Brodock on 22 July 2013

Posted in: Content Production

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We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field. It comes down to storytelling, connecting with your audience emotionally, and providing valuable content.

Here are some additional thoughts from Ragan PR CEO Mark Ragan and head of Ragan Consulting Jim Ylisela explain how to get started with your staff.


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