How to make your visual content beautiful (and not just for Pinterest) #infographic

by Kate Brodock on 25 July 2013

Posted in: Content Production,Infographics

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We came across this fantastic infographic from the Curalate blog that discusses how brand can drive engagement using visual content and images – “marketing without words” if you will.

While the infographic focused solely on a data set from Pinterest, many of these observations can be (directionally) applied to other social platforms as well. In particular:

  • Lightness of your photograph. Ever notice your eyes scan over dimly photos on Facebook?
  • Aspect ration, especially on platforms where the image is constrained by certain, pre-determined fields.
  • Faces feel more “real” coming from a brand, as opposed to being stock photography.

Any other observations you’ve made about image use on social networks?

 

Beautify your Visual Content Infographic

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