Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

by Kate Brodock on 19 February 2014

Posted in: Conferences & Events

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Here at Social Media Week NYC!

A quick summary of a great workshop on influencer strategy.

Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, Twitter, etc.) Attendees will hear strategies and tips for getting the most out of influencer relationships from the point of view of the influencers themselves. What works? What doesn’t? How can collaboration infuse more creativity and advocacy within the brand/influencer relationship?


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