Comments on: The M word: Measuring success in new media http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/ Thoughts on business and marketing from the Other Side Group.... Thu, 11 Mar 2010 22:53:52 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Recent URLs tagged Measuring - Urlrecorder http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/comment-page-1/#comment-241 Recent URLs tagged Measuring - Urlrecorder Sat, 06 Dec 2008 14:31:18 +0000 http://www.othersidegroup.com/adcomments/?p=200#comment-241 [...] recorded first by daynac on 2008-11-22→ The M word: Measuring success in new media [...] [...] recorded first by daynac on 2008-11-22→ The M word: Measuring success in new media [...]

]]> By: Bookmarks about Measurement http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/comment-page-1/#comment-213 Bookmarks about Measurement Sat, 18 Oct 2008 23:00:12 +0000 http://www.othersidegroup.com/adcomments/?p=200#comment-213 [...] - bookmarked by 3 members originally found by sasuke2029 on 2008-09-29 The M word: Measuring success in new media http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/ - [...] [...] – bookmarked by 3 members originally found by sasuke2029 on 2008-09-29 The M word: Measuring success in new media http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/ – [...]

]]> By: Follow up: Measurement & Strategy | Ad Your Comment Here http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/comment-page-1/#comment-184 Follow up: Measurement & Strategy | Ad Your Comment Here Thu, 11 Sep 2008 13:21:07 +0000 http://www.othersidegroup.com/adcomments/?p=200#comment-184 [...] Measurement: On 26 August, Anya wrote a piece on Measurement. [...] [...] Measurement: On 26 August, Anya wrote a piece on Measurement. [...]

]]> By: marguerite manteau-rao http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/comment-page-1/#comment-178 marguerite manteau-rao Fri, 29 Aug 2008 13:09:24 +0000 http://www.othersidegroup.com/adcomments/?p=200#comment-178 Nice summary, Anya! My observation, from spending over a year deeply immersed in new media, and watching various companies interactions, is that the human dimension of social media is often missed. Social means human interaction. Corporate types should do well to remember. Also, only folks who are themselves heavy users of social media, can capture all the nuances of communication in this new space. My advice to any client interested in adopting new media initiative: sign up for all the major Web 2.0 sites, and spend a month or two playing around, creating own profile and personal message. The learning will be invaluable later. <br><br>LInk to last of many articles I wrote on topic:<br><a href="http://lamarguerite.wordpress.com/2008/08/12/3-more-things-i-learned-about-social-networks/">http://lamarguerite.wordpress.com/2008/08/12/3-...</a> Nice summary, Anya! My observation, from spending over a year deeply immersed in new media, and watching various companies interactions, is that the human dimension of social media is often missed. Social means human interaction. Corporate types should do well to remember. Also, only folks who are themselves heavy users of social media, can capture all the nuances of communication in this new space. My advice to any client interested in adopting new media initiative: sign up for all the major Web 2.0 sites, and spend a month or two playing around, creating own profile and personal message. The learning will be invaluable later.

LInk to last of many articles I wrote on topic:
http://lamarguerite.wordpress.com/2008/08/12/3-...

]]> By: new media measurement: clear goals are the key « PRescience http://www.othersidegroup.com/adcomments/2008/08/the-m-word-measuring-success-in-new-media/comment-page-1/#comment-177 new media measurement: clear goals are the key « PRescience Tue, 26 Aug 2008 18:19:33 +0000 http://www.othersidegroup.com/adcomments/?p=200#comment-177 [...] a post for the company blog on the subject today, basically arguing that setting clearly defined goals in [...] [...] a post for the company blog on the subject today, basically arguing that setting clearly defined goals in [...]

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