Comments on: Your Brand: Being Online and Brand Equity http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/ Thoughts on business and marketing from the Other Side Group.... Thu, 11 Mar 2010 22:53:52 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: What is social media success in B2B... and some examples | B2B Voices http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-730 What is social media success in B2B... and some examples | B2B Voices Fri, 23 Oct 2009 21:29:28 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-730 [...] the entire concept of brand equity originated because there is inherent value in the amount of reach your brand has, and what [...] [...] the entire concept of brand equity originated because there is inherent value in the amount of reach your brand has, and what [...]

]]> By: Today and Tomorrow » Brand Equity is Effected by Online Presence http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-495 Today and Tomorrow » Brand Equity is Effected by Online Presence Tue, 02 Jun 2009 14:21:10 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-495 [...] argued before about the importance of, at the very least, monitoring your brand image in online channels.  I [...] [...] argued before about the importance of, at the very least, monitoring your brand image in online channels.  I [...]

]]> By: B2B Marketing: Why should you start? | Ad Your Comment Here http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-360 B2B Marketing: Why should you start? | Ad Your Comment Here Thu, 05 Feb 2009 21:20:10 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-360 [...] And of course, there’s good ole’ brand management and brand equity. [...] [...] And of course, there’s good ole’ brand management and brand equity. [...]

]]> By: Kate Brodock http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-197 Kate Brodock Mon, 13 Oct 2008 18:10:21 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-197 No problem John, thanks for reading No problem John, thanks for reading

]]> By: Noise and Metrics | VibeMetrix Blog http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-195 Noise and Metrics | VibeMetrix Blog Mon, 13 Oct 2008 16:33:17 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-195 [...] Broderick and I were talking about this very thing.  Companies want to play with the shiny new toy but they need someone to teach them how.  [...] [...] Broderick and I were talking about this very thing.  Companies want to play with the shiny new toy but they need someone to teach them how.  [...]

]]> By: gargouri2001 http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-196 gargouri2001 Mon, 13 Oct 2008 14:36:45 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-196 really really useful info , Thanks for this post<br><br>john<br><a href="http://xtupload.com">http://xtupload.com</a> really really useful info , Thanks for this post

john
http://xtupload.com

]]> By: chelpixie http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-192 chelpixie Thu, 02 Oct 2008 10:03:11 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-192 Well it's the shiny new, people can't help but want the shiny and new, even for their companies. That brand new marketing technique that all the cool kids are using. It's easy to get excited about something that looks very simple, but looks can be deceiving. <br><br>Here's something pretty interesting, while we're talking about numbers, Cone came out with their study on Americans thoughts on social media. Part of that survey points toward the support of using social media. It's still the approach that the clients need to understand before diving in. At least we're finally getting somewhere with numbers.<br><br>"According to the survey, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment."<br><br>If you haven't seen it, the report is at <a href="http://www.coneinc.com/content1182">http://www.coneinc.com/content1182</a>. Well it's the shiny new, people can't help but want the shiny and new, even for their companies. That brand new marketing technique that all the cool kids are using. It's easy to get excited about something that looks very simple, but looks can be deceiving.

Here's something pretty interesting, while we're talking about numbers, Cone came out with their study on Americans thoughts on social media. Part of that survey points toward the support of using social media. It's still the approach that the clients need to understand before diving in. At least we're finally getting somewhere with numbers.

“According to the survey, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.”

If you haven't seen it, the report is at http://www.coneinc.com/content1182.

]]> By: Vibemetrix Daily Vibe | VibeMetrix Blog http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-190 Vibemetrix Daily Vibe | VibeMetrix Blog Tue, 30 Sep 2008 16:08:22 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-190 [...] tend to think some brands don’t care about talking with their customers, but Kate Brodock tells companies why they should care.  They are already being talked about online, good and bad, jumping in gives you a chance to [...] [...] tend to think some brands don’t care about talking with their customers, but Kate Brodock tells companies why they should care.  They are already being talked about online, good and bad, jumping in gives you a chance to [...]

]]> By: Kate Brodock http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-191 Kate Brodock Tue, 30 Sep 2008 14:37:21 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-191 Chel - completely agreed. It's difficult to talk about without the numbers. But at the very least, it should be emphasized qualitatively. And if I were someone concerned about an IPO, I need both quantitative and qualitative data. VCs sometimes (often) pay more attention to things like your management team that the numbers you've come up with in your financial section. We don't have standard measurements in the space as a whole right now, but we're nailing this down, and it hasn't stopped very many people from entering into it or considering it in their marketing plan. With that mentality, the same would go for funders/buyers. The same struggle we're having to convince people to use new media in their marketing, we'll have with this concept, but it's still very important. <br><br>And hopefully, in the next five years, we will have come up with some clear metrics that become industry standard :) Chel – completely agreed. It's difficult to talk about without the numbers. But at the very least, it should be emphasized qualitatively. And if I were someone concerned about an IPO, I need both quantitative and qualitative data. VCs sometimes (often) pay more attention to things like your management team that the numbers you've come up with in your financial section. We don't have standard measurements in the space as a whole right now, but we're nailing this down, and it hasn't stopped very many people from entering into it or considering it in their marketing plan. With that mentality, the same would go for funders/buyers. The same struggle we're having to convince people to use new media in their marketing, we'll have with this concept, but it's still very important.

And hopefully, in the next five years, we will have come up with some clear metrics that become industry standard :)

]]> By: chelpixie http://www.othersidegroup.com/adcomments/2008/09/your-brand-being-online-and-brand-equity/comment-page-1/#comment-189 chelpixie Tue, 30 Sep 2008 13:41:21 +0000 http://www.othersidegroup.com/adcomments/?p=275#comment-189 What's hard is convincing businesses without ROI and numbers that it will matter in 5 years. We can explain the details till blue in the face but unless they see value in investing now it's harder to get them to commit to managing.<br><br>I wonder what case studies will come in the next few years of brands that ignored their presence online only to find that they have a mess to clean up when they decide to get started. What's hard is convincing businesses without ROI and numbers that it will matter in 5 years. We can explain the details till blue in the face but unless they see value in investing now it's harder to get them to commit to managing.

I wonder what case studies will come in the next few years of brands that ignored their presence online only to find that they have a mess to clean up when they decide to get started.

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