New Marketing Summit: Michael Lewis

14 October 2008 in Uncategorized by Kate | View Comments

Session One: Michael Lewis, President of the Business Marketing Association of Boston

What is “New Marketing?” (and why should I care?)

New Marketing incorporates old and new ideas and tactics. Some main findings:

More than technology; it may involve old techniques or old ideas.
It’s about listening and dialog, not broadcasting.
Measuring the right things is better than everything – marketers measure too much, just measure the good, quality “stuff” a bunch of new metrics, better to measure focused things.
Extends beyond the marketing department – You marketing team is a lot bigger than the marketing team.
Not “One size fits all;” no standard blueprint – Different tools are more ideal for some than they are others and tools that work for some may not work for others.

Finally, the goals of marketing haven’t actually changed. It’s still about connecting with your customer

Reblog this post [with Zemanta]

Powered by Bookmarkify™

Tags: BMA, Michael Lewis, New Marketing, nms08

bostonmike

Thanks for the write-up and glad to hear you were listening :-)

Mike
@bostonmike

blog comments powered by Disqus

Bad Behavior has blocked 215 access attempts in the last 7 days.