BOCN: Liz Strauss on Understanding the Conversation Online

29 March 2009 in Conferences & Events by Kate | View Comments

Understanding the Conversation Online Between Consumers: Focusing on blogging
Liz Strauss, Social Media Strategist and blogger at Successful Blog

[youtube]http://www.youtube.com/watch?v=uoX4SVrtQrc&feature=channel[/youtube]

Learn the value of words
Make your content accessible, and repurpose your content (don’t think you need to make a brand new piece of content every time)
If you blog true to yourself and they know who you are, they’ll trust you
Don’t just aggregate content, because that doesn’t offer long-term value based on trust
7 Keys to Online Relationships
- Show up whole and human
- Talk in an authentic voice
- Tell your own truth
- Have room for folks to tell their story too
- Don’t try to tie ideas in a bow
- Half the show is in the comments
- Be helpful not hypeful, it’s about them not you
Be sticky: Simple, Unexpected, Credibile, Emotional, Story, Satisfying
Be irresistible: Your head + Your heart + Meaning of life
On Twitter, people who don’t have bios, they don’t last three months
Those who can look forward and talk deeply will be successful