From the category archives:

Case Study

5 ways to create a successful Facebook page

4 March 2010

Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. I recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. We just launched the page this week and [...]

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Update on our Non-profit Case Study: ACCION USA

10 June 2009

Back in April, we posted up a case study on the use of social media in ACCION USA as part of a panel discussion that I was moderating for TiE Boston on using social media for your social enterprise. Well, we have an update on their social media program, which seems to be moving along swimmingly. Great!

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Girls in Tech: Case Study on Generation Progress and Their Social Media Program

11 May 2009

Generation Progress had some great questions about how to think about quality vs. quantity in a social media program, and how to connect to constituents in a personal way, but still under the auspices of a brand. Please feel free to give Generation Progress further advice in the comments section! Specific questions that Generation Progress [...]

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Girls in Tech: Case Study on Shoestring Magazine and Their Social Media Program

9 May 2009

Shoestring Magazine has had a fair amount of success using social media while they bootstrap their business. They ask the panelists a few questions about maximizing their resources (mainly time/people) and how to best expand into other geographies. They also get some feedback on their Facebook page.

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CollegeWeekLive takes the admissions process online

16 April 2009

On March 25th and 26th, CollegeWeekLive held it’s fourth virtual college fair through producer PlatformQ. In their words, “CollegeWeekLive is the world’s biggest virtual college fair, with more than 200 colleges and universities from around the world exhibiting and more than 25,000 attendees. The event revolutionizes college admissions, making the process easier and more cost-effective [...]

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