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Other Side Group Best Posts Part II

8 September 2009 in Company News by Kate | View Comments

Last week we gave you our 2008 best posts.  This week we’re wrapping up our 2009 best posts, determined by either most read posts or just stuff we like.

Engaging Alumni in Social Media – 25 August 2009
Each group of alumni is unique, each school has different goals, and each social media program should tie back to your institution’s communications and fundraising goals.

Legal Issues and Social Media Use in Organizations – 7 August 2009
Legal hurdles and red tape can be a sure-fire way to shut down any new media program.  A few thoughts on how to best tackle the issue.

5 Thing to do to Organize you Personal Brand Online – 13 July 2009

Keeping Social Media Social – 1 July 2009
One of the key strategies to a successful social media campaign is interacting personally and individually with your follower base.  Here’s why we have to be vigilant in keeping that up.

Defining Twitter because you have to – 13 May 2009
Why it’s sometimes important to define what exactly Twitter, or any social media tool, really is.
Why the Linking Disconnent? Why aren’t more universities getting serious about social media? – 5 May 2009
Thoughts on the struggle that universities have with how much prominence to give social media tools.

Twitterpated? 5 Steps to Twitter Maturity – 27 April 2009

A Response to Lev Grossman’s “Quitting Twitter” – 22 March 2009
Lev told everyone that Twitter was a waste of time.  Here’s why it isn’t.

B2B Social Media Marketing: Why should you start? – 5 February 2009
How social media can help B2B organizations in brand outreach and thought leadership.

Rethinking media outreach – 30 January 2009
When you’re thinking about PR outreach, it’s not about quantity, it’s about quality.

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Other Side Group Best Posts Part I

31 August 2009 in Company News by Kate | View Comments

We thought we’d scrounge up a list of past blog posts that have either been very popular, or that we think need scrounging up. The original plan was to give you everything from the start, but, since we slacked off in January and didn’t do a 2008 round-up, we’re giving you two installments.  The first set are the best posts from 2008.  Stay tuned for more!

8 Marketing Blunders of 2008 – 31 December 2008
This was a fun wrap-up of some of 2008’s greatest marketing mess-ups.

Return on Investment: Some thoughts on the “ROI and Social Media” discussion – 12 November 2008
This post needs no explanation. We talked about ROI and social media.

To Blog or Not to Blog – 30 September 2008
5 questions to ask yourself before you start blogging.

Best Practices in Social Media – 9 September 2008
Put new media concepts in terms the person will understand, based on standards and terms that are already used frequently in the communication and business community.

SEO in Layman’s Terms – 4 September 2008
Explain SEO to your dad, literally.

Measuring Success in New Media – 26 August 2008
The importance of goal setting and how it plays into the measurement possibilities for a social media program.

Has New Media Left Strategy in the Dust? – 30 July 2008
Strategy should be the most important thing – and the first thing – that companies should focus on when getting involved in social media.  Here’s why.

Ways to Organize Your Life – 10 June 2008
6 ways to help you get yourself organized online and offline.

Did we forget anything?

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Win a social media report for your non-profit!

15 June 2009 in Company News, Conferences & Events by Kate | View Comments

Photo courtesy of RunBoston

Photo courtesy of RunBoston

If you’ve been wondering how social media can help your non-profit, now’s the time to act!

We’re offering a full social media report to the winning non-profit.* What you’ll be getting a strategic foundation for starting to use social media tools inside your organization, as well as prioritized tactics and techniques that we think would be most helpful.  And we’ll tailor the whole thing specifically to your goals and vision.

Let us  know about your organization and why you think a report would beneficial.

For more information and to submit your entry, visit our contest page.

Submissions will be accepted until 8 July.

If you’re not in an eligible organization yourself, feel free to submit on behalf of an organization of your interest, or pass along this information to someone you know.

* Non-profits are defined loosely for this contest.  We’d like to see organizations that are working towards socially responsible goals in their organization, and that could fall under a variety of legal categories.

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Other Side Group Welcomes Emily Anderson

1 June 2009 in Company News, From the Field by Kate | View Comments

We want to welcome Emily Anderson to the Other Side Group.  Emily will be working with us over the summer as a content producer.  She will be posting on Ad Your Comments Here throughout the summer, and we look forward to hearing about her thoughts on the field.  For more information, check out her full bio.

Below are her initial thoughts as she begins her work with us.

Over lunch yesterday, I was talking to my friend about how companies, organizations, or brands market themselves on Facebook. Advertising is prevalent on the site, appearing in the margins as you shift from page to page.

What frequently goes unnoticed to the average user, who is often engrossed in messaging or picture uploads, is the very tailored approach to marketing. As a vegetarian, avid runner, and former intern for a non-profit, often the small advertisements that appear when I am logged in are in support of walks or runs for different non-profit organizations, animal welfare, animal and environment friendly apparel, or even work-out routines.

Interestingly, my friend was an Art History Major in college and is currently an Art Education Masters student. On Facebook, she often views advertisements for art museums or art supply stores. The images are very systematically displayed, and tailored to the profile of each user. Is it invasive or non-invasive to take information from a personal profile in order to display specific images?

In a recent blog, Sarah Perez at ReadWriteWeb writes that pictures have been used as a new form of marketing on Facebook. Users will be notified that they have been tagged in a photo, when really they have been tagged to a new product or service. I think that this is far too invasive because Facebook users are individually contacted, and probably inconvenienced for the purpose of marketing. However, a recent article at Duct Tape Marketing advocates tailored marketing via Facebook because all companies, local or national, can target specific locations, genders, or age groups, etc.

Ultimately, I see no problem with using information from one’s publicly displayed profile if images are merely appearing on the margins of the screen, giving the user an option whether to engage with those images. This approach helps raise awareness for all types of causes and products, without deeply inconveniencing or irritating Facebookers who use the site as a means of keeping up with friends.

I do wonder though, if marketers will abuse Facebook as Sarah Perez notes, or respect the space of individuals.

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Other Side Group Welcomes Tyler Putterman

29 May 2009 in Company News, From the Field by Kate | View Comments

We want to welcome Tyler Putterman to the Other Side Group.  Tyler will be working with us over the summer as a marketing associate, working primarily for one of our main clients.  She will be posting on Ad Your Comments Here throughout the summer, and we look forward to hearing about her thoughts on the field.  For more information, check out her full bio.

Below are her initial thoughts as she begins her work with us.

Growing up in a technological boom has always been something I felt lucky to be a part of. From the very first IBM my dad got for his business, to the big blue Mac desktop (my friends made fun of me in high school for using a Mac…now who’s laughing?), computers have always brought something new. During college, it was a Dell laptop and now I am back to a Macbook. My point is not to showcase all the computers I’ve had, but to make the point that my generation has literally always been around computers. At a certain point, it was no longer just the wealthy that owned home computers; it became a necessity in this advancing climate.

Right now, it’s very difficult to imagine life without the internet. This means, no email, no YouTube, no Googling, which basically translates to isolation. However many of us forget, the internet wasn’t available to the public until 1992, so this explosion of technology has been unimaginably rapid, and in my opinion, it isn’t slowing down, but hurdling forward with new technologies and the endless possibilities of social media.

My first real experience with new social media was when I joined Facebook after being accepted into college. I have always known Facebook for being purely for sport, and was even warned against joining because employers didn’t want to see you on Facebook at all. Now, just a year later, I’ve come across many jobs that require a candidate to be involved in some sort of social media. Twitter also has been receiving a lot of recent attention, despite being around since 2006.

I believe these social platforms are becoming so popular because we are stepping away from tweets about what you ate for breakfast, which few people care about, and it’s become more about using those same platforms to make connections with people you don’t know, and to share ideas and information, regardless of your ultimate agenda.

We now are at the point of no return; we live in a technological age whether we’ve been keeping up with it or not. Working closely with Kate and Anya over the next few months has me very excited to learn from two gurus in such a new area. I am particularly looking forward to seeing how these social platforms, which I have been familiar with in a different regard, are transitioned from personal to professional, and how they can be used in different ways to bring increased awareness, attention and ultimately increased ROI.

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Happy Birthday to Anya

27 April 2009 in Company News by Kate | View Comments

Tomorrow is Anya’s birthday.  First question you’re asking: Kate, why the heck are you posting it now?  Well, she’s in China until next week, which means technically (or maybe not technically, but whatever), it’s now her birthday.  I thought I’d share with everyone a few of the many reasons why Anya rocks:

  1. I never have to remind her about anything.  Seriously.  That’s way more than I can say about myself (I have what’s called “Forced Attention to Detail,” or FAD, and often the F is missing).  She’s pretty much on top of everything, and that’s great.
  2. She knows her stuff. I’m usually very impressed and pleased at how she can add to conversation when speaking with clients, and they usually are too.
  3. She’s unassumingly tenacious (yes, that is Anya, and yes, she may be minorly upset that I posted this, but, like I said, she’s in China right now….):
    Yes, that is Anya
  4. She’s downright hilarious.  The good kind of dry/sarcastic/demonizing/smart hilarious that kills me every time.
  5. She’s a great person, and a great friend.

Aright, that’s all you get, this is a business blog afterall.  In the meantime, PLEASE WISH ANYA A HAPPY BIRTHDAY (the 28th, technically speaking), either in the comments below, or on Twitter.

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Welcoming Anya to the Other Side Group team!

13 August 2008 in Company News by Kate | View Comments

I’d like to announce that Anya Woods will be joining the Other Side Group full time.  I’m really excited about having her here.  She’s comes from a PR/communications background, with a focus in new media and has a desire to shift this expertise into the strategy space.

Anya blogs over at PRescience, although I’ll likely force her to do some guest blogs over here :)

I think she’ll make a great addition to OS and wil compliment our services quite nicely.  And so, join me in welcoming Anya!

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