From the category archives:

Educating

5 Tips for Selling the Value of Social Media Inside Your Company

10 August 2010
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Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing [...]

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Digital Activism Survey Results

15 July 2009

Colleagues Mary Joyce, Timo Zaeck and myself have just released the findings of a study on Digital Activism around the world through DigiActive’s Research@DigiActive (R@D). To download the full report click here (in .pdf format): Abstract: Our goal in creating this survey was to collect the first international demographic data on the new group we [...]

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5 Things to do to Organize your Personal Brand Online

13 July 2009

Need a weekend project?  How about organizing your personal brand on the web? We’ve been dealing a bit with “online personal branding” with the executives of some of our portfolio companies, and one of the biggest things we’ve noticed is the feeling of being out of control of “where you are” online.  People don’t realize [...]

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Event: The 140 Character Mission – How Social Media Revolutionizes Social Entrepreneurship

24 March 2009

TiE Boston New Marketing and TiE Boston Social Entrepreneurs present… The 140-Character Mission: How Social Media Revolutionizes Social Entrepreneurship Wednesday, April 8, 2009 MIT room 3-270 (click for map) 77 Massachusetts Avenue, Cambridge, MA 02139 Networking and dinner begins at 6:00pm Register now to save your spot : <http://bit.ly/April8> The question is: Are the two disciplines of “Social Media” [...]

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Guide: Quick 'n Easy Guide to Online Advocacy

9 February 2009

I just posted up over at DigiActive about the new Quick ‘n Easy Guide to Online Advocacy that was put together by Tactical Technology Collective. It offers ways to use social networking and web 2.0 tools to improve advocacy campaigns.  It aims to expose advocates to online services that are quick to use and easy [...]

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Corporate Blogging Slide show

28 November 2008

Here is the full presentation, with audio, for the presentation on corporate blogging: And here are just the slides for the talk: Corporate Blogging: When, Why and How View SlideShare presentation or Upload your own. (tags: blogging business)

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