30 September 2008
Above is a depiction, provided by Brand Channel of the factors that go into a brand’s equity. I could have inserted any number of images, but the general concepts are the same. I want to talk about brand equity because I don’t feel there has been enough straight forward conversation about what this means in [...]
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25 February 2008
Joey Reiman, founder of BrightHouse, gives us his thoughts on Soulful Excellence, the new force to hit the business world and transform it into one with a true heart. [youtube]http://www.youtube.com/watch?v=OTCwr5l1Bhs[/youtube]
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