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I did a quick talk at Emerson College today on using social networks to research companies, network, job search etc.  I focused a lot of the presentation on personal branding, as I think that’s the crux of this whole equation: if you can demonstrate your value easily and in a more robust fashion than on your resume, you’ll be that much more attractive in the “real world.”

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This is the final presentation for a talk I did last Thursday as part of BrightTalk’s Digital Media Marketing Summit.

Have you changed your marketing mix in this economy?  Have you added components of digital media?  If so, have you found them successful?

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