Great article…. now if only you also share an example of content production strategy for beginners

Every now and then, even I find myself getting caught up in a case of content anxiety. Then I remember, why reinvent the wheel? Simply taking the time to brainstorm all the things you already have to share (or wanted to share, but maybe didn't have the time) is a great pre social media activity – and helps to get folks thinking about content in a much more proactive, collaborative way.

One of the hurdles of a self-sustaining content strategy can be more of a cultural shift, then a strategic one. Pulling content can take time and be taxing, but getting everyone in a “sharing” frame of mind can really help keep the momentum and encourage free form sharing on an ongoing basis.

I'm also a big fan of the ongoing archiving of content in all shapes and sizes – you just never know when it'll come in handy.

Right now Proxy Apparel (http://proxyapparel.com/) is in the throws of digging in and gearing up for some awesome social media marketing implementation. A huge component is almost a year's worth of video, photos and written reflection that we've been cataloging. It's been collecting in the “one day” pile – and was easily ready to be grabbed, worked with and eventually, shared at just the right moment.

Archiving both ideas and content provides a base for future content development and give you something to pull from when you're juggling 101 different things and content has started to run a little to stale …and really, who in communications hasn't had those days, ek.

Thanks Kate for helping to shed light on the importance of content – and how a content strategy can be managed while ensuring value to the rest of your marketing communication program (including social media).