Anya

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What are the Real Questions about Women in Technology?

27 April 2009 in Modern Business by Anya | View Comments

Anya wrote a great post over on the Girls in Tech blog concerning the current debate on women in technology.

This month’s TechCrunch UK event sparked a fierce debate about women in technology that has continued to spread through online and offline channels as men and women alike discuss the past, present and future of women in technology, and address certain barriers or perceived problems with what is undeniably a dearth of women in the field…..

Read the full article here.

Web2.0 NY Wrap-up: Jason Fried of 37 Signals

17 September 2008 in From the Field by Kate | View Comments

We’re at Web2.0 NYC this week and so far I wanted to highlight my favorite keynote of the day: Jason Fried from 37Signals. Incredibly dynamic speaker, knew his stuff, got to the point, and made the point a good one.

He talked about “being a curator (of a museum)” while developing software. What do I care about software? Well, probably not a ton unless it’s working (or not working) for me, but his analogy is applicable to every business owner, or anyone trying to get something done. A few key points are below.

Learn how to say no. The job of a curator is not to say yes. It’s to say no. It’s to refine and make the most informed decisions and only bring in the art pieces that make sense for the museum. Careful selection.
Remember all of your visitors, not just the most vocal. If you had to listen to the most vocal minority of your visitors, you’d likely have the art pieces that appeal only to them, in limited styles. But that’s probably not what’s best for the majority of your visitors.
Don’t be a warehouse, be a museum. In a warehouse of art, you have so much stuff, and things stay in inventory, don’t get used and just take up space. The great thing about a museum is that there are pieces NOT in there. You’ve chosen the key pieces of artwork, and you’ve spent time putting them together in a coherent and meaningful way.

For a rundown of the full line up, check out Anya’s blog.

Follow up: Measurement & Strategy

11 September 2008 in From the Field by Kate | View Comments

I finally caught up on my RSS reading, and came across a few recent articles that address some of the issues we’ve been dealing with here on the blog, and thought I’d throw them out there.

Measurement: On 26 August, Anya wrote a piece on Measurement.

In an article written for iMedia, Jay Kulkarni wrote a great post on viral metrics and their importance. It offers a few great specifics on measurement techniques.

Conversely, AdAge’s Eric Webber wrote about some of the ambiguities of the new media space and how you just plain can’t measure everything. An equally important argument as far as I’m concerned.

Strategy: On 30 July, I wrote about the importance of strategy in new media marketing.

Reid Carr, also writing for iMedia, wrote about how the focus on tactics and lack of focus on strategy may be contributing to the lack of dollars being put into digital. We agree, although think that people are catching on to the need for strategy, which can only be a good thing for the industry. You can read his post here.

Welcoming Anya to the Other Side Group team!

13 August 2008 in Company News by Kate | View Comments

I’d like to announce that Anya Woods will be joining the Other Side Group full time. I’m really excited about having her here. She’s comes from a PR/communications background, with a focus in new media and has a desire to shift this expertise into the strategy space.

Anya blogs over at PRescience, although I’ll likely force her to do some guest blogs over here