mass high tech

You are currently browsing articles tagged mass high tech.

Event: Mass High Tech presents Women to Watch

26 February 2009 in Conferences & Events by Kate | View Comments

Mass High Tech is having a great event on 12 March highlighting their “Women to Watch” in Technology. The program honors 10 New England-based women each year who are leading the way in entrepreneurship, technological innovation and lifelong learning.

This year’s honorees is another great group of motivation and influential women. For more information and to register, visit the events page.

You can also see MHT’s past honorees.

Two Boston Area Events: TiE-Boston and Girls in Tech Boston

16 February 2009 in Explanation, Uncategorized by Kate | View Comments

I wanted to let everyone know of two events hosted by organizations that I’m involved in:

***********************

What: Marketing in a Down Economy – How to get the most out of your marketing spend
When: 19 February 2009, 6-9pm
Where: Waltham
Who: Put on by TiE. Moderator: Doug Banks, Editor of Mass High Tech. Panelists Include: Praveen Ramanathan (Founder of Ayantek), Robert Collins (VP of SHIFT Communications), Altaf Shaikh (Founder of List Engage)

***********************

git_logo_20_small

What: Girls in Tech Launch Event
When: 2 March, 7-10pm
Where: Lir, downtown Boston
Who: Girls in Tech is a community for professional women in the technology field…. and we like to think broadly about the definition of “technology”

Op-Ed: New Media has something to teach the area’s universities

7 November 2008 in Newsworthy by Kate | View Comments

A “How I See It” Op-Ed that I wrote was published today in Mass High Tech. The topic is on leveraging our local academic institutions to keep New England competitive in the new media space.

Oh, and I got a sweet new head shot out of the deal

I’ve recently graduated from business school and entered the field of new-media marketing, yet I’m continually surprised that many of the ideas I’m faced with professionally every day had not been a part of my MBA curriculum — not a mention of new-media strategies, ideas or tools in any of my courses. There was no mention of such things as collaborative gaming products, no discussion of free user platforms supported by advertising, or content management and thought leadership, or the software-as-a-service business model. And there was no discussion of new ways to communicate with customers or the great shifts in consumer behavior that have occurred and still are occurring.

READ MORE HERE