Web2.0

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Social Media Hurting Your Career?

27 August 2009 in Networking by Tyler | View Comments

gossipI recently read an article bringing up the ways that social media can hurt your career.  We have all seen these articles that highlight the horror stories of Joe who called in sick and his boss read his tweet about going to the Red Sox game, who subsequently fired him, or whatever.

While I think the three social networking don’ts highlighted should be considered, I still fail to see the fault in social networking regarding career advancement. While sometimes the incriminating tweets and status updates are funny to read, most people who have a handle on social networking platforms and how they work know the potential, good and bad, of anything you post reaching new readership.

My rule of thumb used to be: don’t post anything you wouldn’t want your dear old Grandma to hear. Now that my social media usage has changed from strictly personal socialization to more utilitarian applications, including career advancement, my rule of thumb is: don’t post anything you that wouldn’t feel comfortable saying directly in person.

As long as you remember that it may seem like a post in outer-space, anyone can stumble upon anything. There are also different ways of saying similar things and you can still express your opinions in an inoffensive way. It’s about applying the simple rules of gossip that we learned in elementary school to this version of tech gossip…also, not everything thought needs to be said.

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Kim Cofino on becoming a 21st century educator

4 June 2009 in From the Field by Kate | View Comments

I’ve recently begun following the information musings of Kim Cofino at her blog, Always Learning. Kim is currently teaching at the International School Bangkok in Thailand as a 21st Century Literacy Specialist.  She describes her positions as follows:

I see this role as a bridge between the library and technology, and therefore, a key aspect of this position, which makes it different than a traditional technology facilitation position, is the strength of collaboration between all three teams.”

Kim has a lot of very interesting and informative posts concerning optimizing the classroom setting using Web2.0 technologies.  Some of our favorites are:

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Girls in Tech: Case Study on Generation Progress and Their Social Media Program

11 May 2009 in Case Study, Conferences & Events by Kate | View Comments

Generation Progress had some great questions about how to think about quality vs. quantity in a social media program, and how to connect to constituents in a personal way, but still under the auspices of a brand.

Please feel free to give Generation Progress further advice in the comments section!

Specific questions that Generation Progress has:

  • We have found it difficult to connect with followers on a personal level through @GP_tweet, and have resorted in several instances to connecting through personal Twitter accounts instead – what recommendations might you have for connecting in a meaningful, valuable way through an organization’s Twitter account?
  • How might we foster a more conversational discourse through social media? Our email group, GP-Talk, is a vibrant community that we would be thrilled to share with a larger audience – what might be a better media for such a community?
  • Quantity or quality? Should we have a presence on social media platforms that are not ideal for our structure, just so that people can find us? Or, is it best to keep social media limited to the outlets that we can utilize well and are suited to our model?

Panelists:

Rachel Happe, Co-Founder of Community Roundtable
Karen Rubin, Product Owner at HubSpot
Cappy Popp, Co-Founder of Thought Labs
Mike Langford, Founder & Head Tweeter of Tweetworks

If you have any further advice for Generation Progress, feel free to leave them in the comment sections!

Additional Event resources:


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Girls in Tech: Case Study on Shoestring Magazine and Their Social Media Program

9 May 2009 in Case Study, Conferences & Events by Kate | View Comments

Shoestring Magazine has had a fair amount of success using social media while they bootstrap their business.  They ask the panelists a few questions about maximizing their resources (mainly people) and how to best expand into other geographies.  They also get some feedback on their Facebook page.

Please feel free to give Shoestring further advice in the comments section!

Specific Question from Shoestring:

“We know how to best use social media, and are often asked to consult other companies / give tutorials, but the main thing we haven’t been able to figure out is how to maximize our bandwith as a two-person operation. We know social media works, but it can be a full-time job, and to do it really well takes us away from our mission critical day-to-day operations. How can we best streamline or lifehack our social media tasks without losing the genuine, human side of social media interaction, other than using our freelance base?”

Panelists:

Rachel Happe, Co-Founder of Community Roundtable
Karen Rubin, Product Owner at HubSpot
Cappy Popp, Co-Founder of Thought Labs
Mike Langford, Founder & Head Tweeter of Tweetworks

If you have any further advice for Shoestring, feel free to leave them in the comment sections!

Additional Event resources:

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End-of-Week Marketing Wrap Up

6 March 2009 in From the Field by Kate | View Comments

A few of this week’s articles on marketing:

Top 4 New Facebook Page Features Businesses Will Love (HubSpot Blog; Ellie Mirman) – Thoughts on the new Facebook page changes.

Top 10 Media and Marketing Books of All Time (AdAge) – Be sure to check the comment section, there were a few other suggestions.

WebTV: TV or not TV (B2B Marketing Online) - A synopsis on the benefits of using video in your B2B marketing strategy

Six Ways to Make Web2.0 Work (McKinsey Quarterly)

Do you have any great articles you’d like to share?

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Web2.0 NY Wrap-up: Jason Fried of 37 Signals

17 September 2008 in From the Field by Kate | View Comments

We’re at Web2.0 NYC this week and so far I wanted to highlight my favorite keynote of the day: Jason Fried from 37Signals.  Incredibly dynamic speaker, knew his stuff, got to the point, and made the point a good one.

He talked about “being a curator (of a museum)” while developing software.  What do I care about software?  Well, probably not a ton unless it’s working (or not working) for me, but his analogy is applicable to every business owner, or anyone trying to get something done.  A few key points are below.

  1. Learn how to say no. The job of a curator is not to say yes.  It’s to say no.  It’s to refine and make the most informed decisions and only bring in the art pieces that make sense for the museum.  Careful selection.
  2. Remember all of your visitors, not just the most vocal.  If you had to listen to the most vocal minority of your visitors, you’d likely have the art pieces that appeal only to them, in limited styles.  But that’s probably not what’s best for the majority of your visitors.
  3. Don’t be a warehouse, be a museum. In a warehouse of art, you have so much stuff, and things stay in inventory, don’t get used and just take up space. The great thing about a museum is that there are pieces NOT in there.  You’ve chosen the key pieces of artwork, and you’ve spent time putting them together in a coherent and meaningful way.

For a rundown of the full line up, check out Anya’s blog.

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Additional Web2.0 NY Session Announced: Throwdown

16 September 2008 in Goofball by Kate | View Comments


Before you get all excited, I’ll tell you right off the bat that this is a fictitious additional session, but one that I might seriously propose for the conference.

Has anyone else noticed that basically all of the sponsors/Expo Hall vendors have claimed that they’re the “number one” technology in the new media space?  Well, this doesn’t sit well with me, namely because I want the REAL number one technology.  My thoughts are that, if they’re all claiming it, there’s a high likelihood that the real number one is in this group, right?  So… let’s have a duke out session.

It would have to be held on Thursday, after the booth crawl happens on Wednesday (so we get a preliminary look at the contestants), and I propose the following events, to be held in the Expo Hall (although sidewalk use is permitted should it be strategically sneaky):

  1. Numbers game: Get down to it, what are your stats?  Who’s got more users?  Who’s got more horse power?  Who’s been around the longest?  Who has the most funding?
  2. Engineering: I want you all to build a functional robot out of legos that will empty out inboxes, iron shirts and make drinks.  No need to ask too much, as you’ll only have 10 minutes for this portion.
  3. Security General of the UN for 15 minutes: Leadership skills. If you can end a war in those 15 minutes, that’s pretty cool.  We’ll even have UN officials come across town to give you the thumbs up or thumbs down.
  4. Paintball: A great demonstration of your strategic capabilities, as well as strength.  Can you hunt and take down your opponents?  Are you too wimpy to take a few shots in the legs?
  5. Sonnet writing: Obviously, marketing skills.  And yes, this sonnet will be written specifically to woo me over (you might want to consider a Baroque quartet of some sort as background supplement).
  6. Hotdog Eating Contest: What’s the record now, 54 in 12 minutes?  Just want to make sure you can pull your weight.
  7. World Map Quiz: I want to make sure you can go international.  To go international, you have to know where you’re going.
  8. Trivia Quiz: Uh, this is entirely selfish, I’m just looking for possible Trivia Night partners.
  9. Attractiveness: Line up your management and put them through the hotness factor.  Nerdy engineers are a thing of the past.  Management has been getting better looking in the past decade (I have no evidence to this end, but it still makes for a good event, superficial potential users are still potential users).
  10. Ultimate Fighting: Let’s be honest, paintball may be cool, but I basically want to see a straight up duke out here.  That’s the true test, just get in the rings and throw the gloves off.

These will be judged in the most social way imaginable, through Twitter votes and tomato throwing.

Any other ways to get to the bottom of this whole “number one” thing? Suggestions very welcome.

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