Mark Stevens

Thumbnail image for Kate takes new position at Syracuse University, OSG lives on….

Kate takes new position at Syracuse University, OSG lives on….

15 August 2011

We’re pleased to announce that Kate has taken a position as Executive Director of Digital and Social Media at Syracuse University.  She’ll be leading the social/digital marketing efforts of the school. She’ll continue as Chair of Other Side Group, and advise on high-level strategy for clients, as well as continually lend us her thought leadership [...]

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Thumbnail image for Foursquare’s Got It Goin’ On

Foursquare’s Got It Goin’ On

12 July 2011

In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  Well, I think it is still worth talking about Foursquare and the exciting wave that they’ve been surfing. This New York City [...]

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Thumbnail image for Google Making its Biggest Effort Yet?

Google Making its Biggest Effort Yet?

1 July 2011

  After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. On Tuesday, Google launched its latest social networking service called The Google+ Project.  Many are saying that this application looks [...]

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How Marketers Are Using Social Media to Grow

3 May 2011

2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers.  It has become known that these tools used by people just like you are helping to spread the word in mass [...]

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