Educating

Thumbnail image for Location-Based Marketing: Guest lecture notes

Location-Based Marketing: Guest lecture notes

10 November 2011

I was able to guest lecture for Dr William Ward‘s two social media courses at the Newhouse School earlier this week.  Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing.  I’ve included some of the key clips below. Graduate Student Ashly Oehri also had [...]

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Thumbnail image for Infographic of the Week: Top 20 Social CMOs [INFOGRAPHIC]

Infographic of the Week: Top 20 Social CMOs [INFOGRAPHIC]

28 October 2011

These companies use social media to promote themselves, but how social-friendly are the people in these companies. Take a look at the CMOs of Major Fortune 500 companies and how “social” they really are. Thanks @MarkFidelman and @HenryMin.

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Thumbnail image for Driving Business Value with Social Marketing: eBook on the Social Funnel

Driving Business Value with Social Marketing: eBook on the Social Funnel

22 August 2011

The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. Today we are presenting a high-level look of the key takeaways presented in the eBook presented by Awareness Networks, Inc (please note, Awareness is an Other Side Group client), The Social Marketing Funnel: [...]

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How Marketers Are Using Social Media to Grow

3 May 2011

2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers.  It has become known that these tools used by people just like you are helping to spread the word in mass [...]

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Thumbnail image for 5 Tips for Selling the Value of Social Media Inside Your Company

5 Tips for Selling the Value of Social Media Inside Your Company

10 August 2010

Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing [...]

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Digital Activism Survey Results

15 July 2009

Colleagues Mary Joyce, Timo Zaeck and myself have just released the findings of a study on Digital Activism around the world through DigiActive’s Research@DigiActive (R@D). To download the full report click here (in .pdf format): Abstract: Our goal in creating this survey was to collect the first international demographic data on the new group we [...]

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