Conferences & Events

Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

19 February 2014

We’re here at Social Media Week 2014 in NYC! Panel Description:  You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Google has been working [...]

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Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

19 February 2014

Here at Social Media Week NYC! A quick summary of a great workshop on influencer strategy. Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, [...]

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Thumbnail image for Outreach & Marketing in a Digital Age [Presentation]

Outreach & Marketing in a Digital Age [Presentation]

28 October 2013

On Saturday, Kate presented on the topic of marketing and outreach in a digital age at the Syracuse Entrepreneurs Bootcamp.  Below is the presentation.  

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Thumbnail image for Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

24 April 2013

A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience [...]

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Mario Batali as a Media Maven [#IUNY13]

23 April 2013

Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? An intimate chat with the unique New York culinary impresario as part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April [...]

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Thumbnail image for Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

23 April 2013

A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Authorof Contagious. Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC.   Key takeaways: Why do things go viral? What can organizations learn from it? Word of mouth [...]

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