Adriana is Principal at Other Side Group, with expertises in branding, digital marketing, communications and business development. She is also the Founder and CEO of Girls in Tech, a non-profit organization, which she launched in February 2007. As a woman in tech,Adriana’s passion lies in bolstering opportunities around the empowerment, engagement and education of women in tech. She recently launched Singapore-based start-up, HelpLearn.Asia, an eLearning platform, which helps SMBs learn about online marketing tools, products and services.
Previously, Adriana worked as the Vice President of Marketing at SecondMarket, the global marketplace for illiquid assets. She was responsible for marketing, branding strategy, event production and digital media efforts. Prior to joining SecondMarket, Adriana worked at a variety of technology start-ups spearheading marketing, communications, business development and corporate development. She worked at ImpulseFlyer, hi5 (Tagged), SocialGamingNetwork (SGN), Jambool’s SocialGold (Google), GUBA, as well as Ogilvy Public Relations Worldwide as the Vice President of 360 Digital Influence and Edelman as the Vice President of the Digital Group. She is an “Intel Insider,” serving as a brand and product advisor for Intel.
She is an advisor to a handful of start-ups including StartupExchange, Involver (Oracle), Numiyo Technologies, Palindrome Advisors, Charity Blossom, DooChoo, and Change.org. In 2009, Adriana launched The YOUniform Project, a 501 (c) 3 providing fair trade uniforms and educational resources to children in developing countries.
Adriana holds a bachelor’s degree in Sociology and Economics from the University of California at Davis, received a degree from El Tecnologico de Monterrey in Aguascalientes, Mexico in 2000, and participated in Semester at Sea, University of Pittsburgh in 1997.
Adriana is fluent in Spanish and speaks some Japanese and French.