social media

Fall Trends: Location, Mobile and Group-buying

17 September 2010

Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about [...]


5 Ways to Increase Engagement With Your Content

16 August 2010

Image via CrunchBase I recently wrote this guest blog post for EditMe, a wiki where regular people build websites. We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it…’ve got traffic….. but no one’s giving you any love.  No “comments” love.  No “click” love.  No “Facebook Like” love. [...]


5 Tips for Selling the Value of Social Media Inside Your Company

10 August 2010

Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing [...]


Emotional Brand - it’s also important

13 July 2010
Thumbnail image for Emotional Brand – it’s also important

Emotional Brand I’ve been thinking a lot about branding lately.  It’s because there are a lot more elements we have to be thinking about in new marketing that we may not have had to think about in such a way or to such an extent before. A few weeks ago it was on the Voice [...]


Voice: The new – and mandatory – brand component

19 June 2010

Conversation Response Bi-Directional Engage We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  With a focus on conversation and valuable content, brands literally must [...]


Segmenting your "Social Media Marketing" for Success

28 October 2009

(Note, this piece assumes that an organization has created a strategic plan for using social media, rather than having someone in a cube in the back office posting to a blog once a week). I got into an interesting discussion in the comments section of a post about social media success over on B2B Voices [...]