Thoughts | Other Side Group

Creating, Curating and Distributing Content Worth Sharing from #2012AcademicSummit

21 June 2012

The afternoon discussion on The New Content Imperative at Edelman’s 2012 Academic Summit. Speakers Andy Wiedlin, Chief Revenue Officer at Buzzfeed Jack Teuber, Managing Director, Global and US Digital Marketing for PwC Rebecca Lieb, DIgital Advertising/Media Analyst for the Altimeter Group Moderator Julia Hood Rebecca: I’m going to talk about content marketing, which is really how brands are [...]

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Tracking & Measuring Online Influence with @briansolis, @britopian, @jonnybentwood and @andrewgrill #2012AcademicSummit

21 June 2012

Speakers Andrew Grill, CEO of Kred Brian Solis, Principal Analyst at Altimeter Group Jonny Brentwood, Global Head Analyst and Influential Engagement at Edelman Moderator Michael Brito, SVP, Social Business at Edelman Discussion Brito: We operate and live in a bubble, and we talk about influence a lot. But the topic of influence is being talked [...]

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Platforms Shaping Our World - Panel discussion at #2012Academic Summit

21 June 2012

A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers Mark Coatney, Director/Media Evangelist at Tumblr Mario Sundar, Senior Social Media Manager at LinkedIn Louis Gray, Google+ Evangelist at Google Greg Galant, Founder of MuckRack Tyler Hellinge, Agency Development Lead at Facebook Moderator [...]

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Measurement in Communications: #measurePR chat with @KDPaine

12 June 2012

We sat in on #measurePR today at noon to see what we could pick up…. Here’s a summary of the discussion: [<a href="http://storify.com/just_kate/measurement-in-communications-measurepr-chat-summa" target="_blank">View the story "Measurement in Communications: #measurePR chat summary with @kdpaine" on Storify</a>] 7 habits of highly effective people city of grand prairie lenox square mall online spell check act question of [...]

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Location-based Apps and 4 Privacy Settings You Should Consider

5 June 2012

I wrote a piece yesterday in Mashable about important privacy settings to be aware of on location-based apps, specifically how much personal data you’re sharing (and with whom!), automatic check-ins, how precisely the app is location you, and default settings. To read the whole piece, visit the Mashable site. Related articles Location Based Safety Guide(coolcatteacher.blogspot.com) [...]

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