Content Production

Content Production and Your Communications Program [Slides]

18 May 2012

Today I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG. Below are the slides to the presentation (I’m happy to clarify anything). Some of the main areas covered: What is “content”? Social Writing & Brand Journalism Why is a content production [...]

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Infographic of the Week: 12 things to do after you write a new blog post

11 May 2012

There’s still work to do after you get the writing done on a new blog post. Afterall, you want to get this in the hands of as many people as possible, right? Divvy HQ (by way of Ragan Communications) provide us with a quick checklist of to-dos to get through before publishing blog posts.

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How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

1 May 2012

We do a ton of writing around here for clients - blogging, eBooks, white papers, press releases, etc - and we know the value it brings, both tangible and intangible. But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. A [...]

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Infographic of the Week: 22 Ways to Create Compelling Content #infographic

16 March 2012

Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that!

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

17 January 2012

A study released last month by MarketingProfs and the Content Marketing Institute highlights some significant numbers in the area of content marketing for the B2B industry. In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. There are several high-level takeaways from the report: Content marketing [...]

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