From the Field

October had a lot of changes in social media that you may want to know about

1 November 2013

Some changes were made on important social media platforms that will likely affect your brand. Users can now edit Facebook posts. Updates to Facebook Graph Search. Facebook allows you to target audience across platforms, and simplifies its ad-buying process. Twitter allows DM by any follower and suggests followers on mobile. Embedded tweets now included photos. [...]

Thumbnail image for Wrap Up: Social Media Breakfast Syracuse 6 on geo-targeting #SMBSyr

Wrap Up: Social Media Breakfast Syracuse 6 on geo-targeting #SMBSyr

14 June 2013

A summary of our Social Media Breakfast Syracuse discussion for June.   [View the story "Wrap Up: Social Media Breakfast Syracuse 6 #SMBSyr" on Storify]

Thumbnail image for Dennis Crowley discusses foursquare and social

Dennis Crowley discusses foursquare and social

26 November 2012

Dennis Crowley was interviewed while visiting Syracuse University in early November and chats about what’s happening at foursquare, some of the trends he’s seen in location-based services, and where social might be going.


Using Social Media in a Crisis Situation [#SMinEDU Summary]

29 October 2012

Last Thursday we held our #SMinEDU chat about using social media in a crisis. We touched on both PR crises and “Real” crises.  Below is a summary from moderator Ben. Anything to add?     [<a href="" target="_blank">View the story "Social Media in a Campus Crisis #SMinEdu" on Storify</a>]


The Four Stages of Community, and How They Relate to Your Community Management Goals

10 April 2012

The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization.  Each stage lays out key indicators to identify which [...]


Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

17 February 2012

Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. The same architects of the groundbreaking digital effort in [...]