From the category archives:


6 Content Resources from Conversation Agent

24 September 2010

We’re big fans of Valeria Maltoni‘s Conversation Agent.  She talks a lot about content generation and creating effective content production strategies, which we’re obviously all about.  We’ve included below six of her most recent posts on the topic, as we found them all helpful. New Content Strategy Resource - It turns out that attracting and [...]


Fall Trends: Location, Mobile and Group-buying

17 September 2010

Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about [...]


5 Ways to Increase Engagement With Your Content

16 August 2010

Image via CrunchBase I recently wrote this guest blog post for EditMe, a wiki where regular people build websites. We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it…’ve got traffic….. but no one’s giving you any love.  No “comments” love.  No “click” love.  No “Facebook Like” love. [...]


5 Tips for Selling the Value of Social Media Inside Your Company

10 August 2010

Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing [...]


5 Ways to Attract People to Your Content Before They Even Click

15 April 2010

This may be old news to a lot of you, but I keep seeing enough pieces of content out there - blog posts, eBooks, articles, you name it - that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information [...]


5 ways to create a successful Facebook page

4 March 2010

Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. I recently collaborated with our friends at Thought Labs - fantastic Facebook gurus - on the creation of a Facebook page for Lesley University. We just launched the page this week and [...]