Keynote: The New Media Rollercoaster, Cynthia Gordon, VP of New Media Marketing from Universal Orlando Resort
- The internet has completely revolutionized and transformed people’s lives.
- It’s like a giant collective brain, and we’re sending messages back and forth to each other.
- The consumer is in control. Blogging has become mainstream. The past couple of years has shown me that I need to pay attention that. I also needed to find new and innovative ways to get in front of the audience.
- CNN is an adaptable channel, they partnered with YouTube to bring the debates to the masses. They figured out the concept of citizen journalism.
- John Stewart and CNN iReporting video.
- We went from 3 channels to over 100 channels doing multiple shows a year. It’s must more difficult to be a marketer at these companies.
- Ultimately, TV is still people’s preferred medium of watching shows, and that will drive online viewing.
- You can’t stop technology, you have to make it easier for people to get your content.
- Discussed Halloween Horror Night
- Brought up efforts for Harry Potter theme park opening.
- Both of these did happen some time before a Press Release was put out.
- To promote the opening of a new Simpson’s Theme Park, Universal leveraged the millions of avatars that were made in the wake of the Simpson’s movie and made an online world for them to play in.
Tags: CNN, cynthia gordon, Marketing, New Marketing Summit, New Media, New Media Marketing, nms08, Universal Orlando Resort, web 2.0
Our company homepage
You can find us in the Marketing Section of Alltop
Add New Comment
Viewing 2 Comments
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Wanted to drop you a line and say THANKS for the incredible liveblogging of the New Marketing Summit - awesome resource (I missed a lot of it)
see ya at SMB09!
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks