Using Social Media for Social Good: Announcing the results of our charity drive

Firstly, thank you everyone for participating in our holiday charity drive.  We really appreciate it!

We received a total of 70 comments.  I’m going to up the donation by a little bit and consider it to be 100.  So, in addition to $100 going to Kiva, we randomly picked from the comments to give another $100 to.

All of the suggestions were really great ones, but we had to choose just one.

How we chose:

We used integer generator for the results.

And the winner is:

Heifer Organization!

What are Heifer’s goals?

Heifer envisions…
A world of communities living together in peace and equitably sharing the resources of a healthy planet.

Heifer’s mission is…
To work with communities to end hunger and poverty and to care for the earth.

Heifer’s strategy is…
To “pass on the gift.” As people share their animals’ offspring with others – along with their knowledge, resources, and skills – an expanding network of hope, dignity, and self-reliance is created that reaches around the globe.

Heifer’s History
This simple idea of giving families a source of food rather than short-term relief caught on and has continued for over 60 years. Today, millions of families in 128 countries have been given the gifts of self-reliance and hope.

Part of the reason Heifer is the winner is basic math: it had a higher chance of winning since so many people find this organization a worthy one!

John Maver said:

“My cause is Heifer International ( There is something great about donating a live animal to someone that can change their lives. I am partial to pigs myself, but it is amazing how even a rabbit can make a difference.”

Shevus said:

“I would also recommend Heifer International. The best thing about them is that they have a built in philosophy of paying it forward. Each recipient of a donation from Heifer International agrees to donate the first offspring to someone else in need.”

Laura W said:

“My second one is Heifer International. Instead of giving hungry and poor people food, Heifer provides opportunities for families to raise food and create a living for themselves. It helps people to help themselves, not too different from Kiva. So a family might obtain a trio of rabbits from Heifer and in return, the familty agrees to provide some of the baby rabbits to another family so that they too can start raising rabbits. It’s a win win situation.”

Linnet Woods said:

“The ability to reach those to whom the tiny amounts we can afford to donate mean so much is one of the things I love about the Internet. What you are doing here is really lovely and I hope it inspires many others. I would like to support Heifer International at in common with some of your other respondents.
Thanks for thinking of this idea!”

Nancy said:

“This is an excellent effort and Kiva is a great choice. In 2009 we can all strive to do more to help others. I also support Heifer International ( as I see it as a sustainable way to help people improve their own lives. Good luck Kate with all of Other Side’s endeavors!”

Laura Fitton said:

“Wonderful idea Kate. Kiva is terrific. I also love and (obviously ).

Happy New Year and thank you for doing this!


And Fiona D said:

“I think you should donate to Heiffer. They’ve got a great program that deserves support.”

Thank you everyone for your support!

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    I am Mediha a post grad from Philadelphia currently studying at the London School of Economics. I have started an intern role at, an innovative charity that's only a year old, but already won support and recognition for being an engaging way for donors (like kiva), but where you can see and adopt land & everything on it through NASA images, to conservation in any protected park around the world. Schools, businesses and individuals are all having fun and getting media attention when they put their picture name and message on their plot through Google Maps. It's a great way to choose in which park, your donation is spent . Mediha


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