Straight Marketing

Viral marketing vs word-of-mouth marketing?

18 May 2009

What's the difference between word-of-mouth marketing and viral marketing? There is no difference.


Packaging in an economic downturn and my eggs

17 November 2008

Economic downturns always spur “marketing innovations” in terms of packaging: fewer chips in the same bag; visible “30% more product” for the same amount or money; make the mouth of the toothpaste tube smaller to compensate for consumers attempting to squeeze out less and “save.”  Basically, you want to either reduce your costs (give less) [...]