#TEDWomen and social media, with Joanna Blakely

13 December 2010
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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that [...]


Kate assumes new position as CMO of Girls in Tech Global

2 December 2010

For more info: http://bit.ly/gPxNnP


Back in September….

24 August 2010

We’re doing a mix of business travel and personal (much-needed and well-deserved) travel for the latter part of August and first part of September.  We look forward to getting back with you all in the Fall!


3 things I learned about marketing in 2009

23 December 2009

Ahh, the yearly round-up. Something about the coming New Years bash makes everyone sit down and write up summaries of 2009 and predictions for 2010. Reflection is always a good thing to start with before launching into another year, so I sat down to think over a few things I learned about marketing and social [...]


Publish or die - marketing style

21 December 2009

Academics hear it all the time, it’s a mantra of sorts. Publish or die. Publish research, books, articles, etc. in order to maintain your career and keep your job. As a tenured professor, you’re expected to be creating new content on a regular basis. While publish or die has been a long standing expectation in [...]


Targeting audiences: A few thoughts to consider

24 November 2009

Every marketer struggles with this idea; if they don’t then they should. How do we know what our target audiences would respond to? What if we have multiple target audiences, how do we engage each without alienating the others? In what cases do we really need to step back and rethink the way we communicate [...]