Gotta have a good rep....

Today I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG. Below are the slides to the presentation (I’m happy to clarify anything).  Some of the main areas covered: What is “content”? Social Writing & Brand Journalism Why is a content production [...]

Did you know internet users around the globe – 30% of the world’s population (PS that’s 2,095,006,005 people!) – visit Google more than any other website, but spend most of their time on Facebook? An infographic from Go-Gulf (via Ragan) displays more really interesting stats about worldwide internet use. Interesting stats: The equivalent of almost [...]

This weekend was Graduation Weekend at Syracuse University, so our team had a few things up our sleeves for the festivities.  One of them was live Pinning of Commencement. Inspired by last month’s live Pinning of a bridal show by Oscar de la Renta, we were able to capture a lot of the day’s memorable [...]

There’s still work to do after you get the writing done on a new blog post. Afterall, you want to get this in the hands of as many people as possible, right? Divvy HQ (by way of Ragan Communications) provide us with a quick checklist of to-dos to get through before publishing blog posts.

I was plowing through the May issue of Harvard Business Review and came across some good statistics on Twitter that can help us all make better tweets.  The full article is worth a read (it’s a quick one, so why not!), here are a few highlights: New Twitter accounts are being added at a rate [...]

We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. A [...]