Integrated marketing at its finest.....

A summary of our Social Media Breakfast Syracuse discussion for June.   [View the story "Wrap Up: Social Media Breakfast Syracuse 6 #SMBSyr" on Storify]

Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? 48%. Three most important reasons why companies use social media? Visibility, connecting with customers and self-promotion. Many more stats where that came from!   (Source: University Of Florida Online MSM. Social media image via Shutterstock.)

As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. We even got Rebel of the Week! The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, [...]

In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.

This is a guest post by Steve Nicholls, author of the best-selling Social Media in Business Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda. Even giant organizations like Starbucks, Groupon, Reuters [...]

A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience [...]