Marketing Strategy & Brand Development
Strategic brand development and positioning; Interactive marketing; Reputation management; and Personal branding.
Social Media Marketing
Integrated social media strategy development (Facebook, Twitter, Foursquare, Google+, Instagram, etc); Audience, community and conversation building and management; Social media training and professional development; Social business strategy development to create a more engaged internal culture.
Content Marketing & Brand Journalism
Content strategy development; Editorial creation, implementation, and management; Social writing (Blogging, articles, eBooks, white papers, press releases….seriously, anything written); Digital production (video, website, audio, and ad production).
Search engine marketing (SEM), Social media optimization (SMO), Search engine optimization (SEO) ; Search engine, social media, mobile and banner/flash display advertising; Web and mobile app development; Email marketing.
Communications and PR
Earned media and brand-created content development; Lead generation; Press outreach and media placement; On-going competitor due-diligence; Media training and personal branding for client reps.
Social Media Training, Workshops & Professional Development
In-person or virtual training and coaching on all aspects of social media marketing and communications.