Thumbnail image for When did social media lose its way? [Infographic]

When did social media lose its way? [Infographic]

7 May 2013

In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.

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Thumbnail image for Steve Nicholls on Social Media as a Crucial Component for Success

Steve Nicholls on Social Media as a Crucial Component for Success

7 May 2013

This is a guest post by Steve Nicholls, author of the best-selling Social Media in Business Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda. Even giant organizations like Starbucks, Groupon, Reuters [...]

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Thumbnail image for Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

24 April 2013

A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience [...]

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Thumbnail image for Mario Batali as a Media Maven [#IUNY13]

Mario Batali as a Media Maven [#IUNY13]

23 April 2013

Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? An intimate chat with the unique New York culinary impresario as part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April [...]

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Thumbnail image for Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

23 April 2013

A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Authorof Contagious. Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC.   Key takeaways: Why do things go viral? What can organizations learn from it? Word of mouth [...]

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Thumbnail image for Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

23 April 2013

Fast Company Editor Robert Safian sits down with Tumblr’s CEO, David Karp, for a wide-ranging exploration of what it means to innovate on the web and in the social sphere today. Part of Fast Company’s Innovation Uncensored 2013, 23-24 April in NYC. (Not word-for-word) Safian: The theme of today is lessons of the most innovative [...]

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