Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

19 February 2014

We’re here at Social Media Week 2014 in NYC! Panel Description:  You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Google has been working [...]

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Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

19 February 2014

Here at Social Media Week NYC! A quick summary of a great workshop on influencer strategy. Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, [...]

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Thumbnail image for 2014 State of Digital Marketing Infographic

2014 State of Digital Marketing Infographic

27 December 2013

Well, it’s that time of year again…. when you get 2013 summaries and 2014 projections.  Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. You can also download the full report 2014 State of Digital Marketing – An infographic by the team [...]

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October had a lot of changes in social media that you may want to know about

1 November 2013

Some changes were made on important social media platforms that will likely affect your brand. Users can now edit Facebook posts. Updates to Facebook Graph Search. Facebook allows you to target audience across platforms, and simplifies its ad-buying process. Twitter allows DM by any follower and suggests followers on mobile. Embedded tweets now included photos. [...]

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Outreach & Marketing in a Digital Age [Presentation]

28 October 2013

On Saturday, Kate presented on the topic of marketing and outreach in a digital age at the Syracuse Entrepreneurs Bootcamp.  Below is the presentation.  

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Social Media for Non-Profits Presentations #SMBSyr

30 September 2013

As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) well [...]

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