Case Study

Thumbnail image for Pinterest for Business – A non-profit example

Pinterest for Business - A non-profit example

6 November 2012

Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. The excerpt is as follows: “…The idea of creating a brand for your non-profit is not against the [...]


The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

18 November 2011

Chris Brogan brought up a good question on his blog earlier today - using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? What do you think is an appropriate amount of content about a story [...]

Thumbnail image for Rad or Fad? An Ibiza Hotel and RFID Facebook Postings. Rad.

Rad or Fad? An Ibiza Hotel and RFID Facebook Postings. Rad.

5 August 2011

This weeks The Social Hour podcast (which everyone should listen to weekly, it’s one of my favorites) had their “Rad or Fad” section focused on a new service provided by the Ushuaia Beach Hotel in Ibiza, Spain.  This hotel, located in one of the hottest party spots in Europe, has just introduced a system whereby [...]


5 ways to create a successful Facebook page

4 March 2010

Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. I recently collaborated with our friends at Thought Labs - fantastic Facebook gurus - on the creation of a Facebook page for Lesley University. We just launched the page this week and [...]


Update on our Non-profit Case Study: ACCION USA

10 June 2009

Back in April, we posted up a case study on the use of social media in ACCION USA as part of a panel discussion that I was moderating for TiE Boston on using social media for your social enterprise. Well, we have an update on their social media program, which seems to be moving along swimmingly. Great!


Girls in Tech: Case Study on Generation Progress and Their Social Media Program

11 May 2009

Generation Progress had some great questions about how to think about quality vs. quantity in a social media program, and how to connect to constituents in a personal way, but still under the auspices of a brand. Please feel free to give Generation Progress further advice in the comments section! Specific questions that Generation Progress [...]