From the category archives:

Discussion

Repost: Doing Business in Boston and the Need for Constructive Action

29 July 2010
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[This was originally posted on Today and Tomorrow, but I thought I'd repost it, as it's important to the Other Side Group and all of its colleagues in Boston.] On Monday, Henry McCance wrote about why he moved his firm from Boston to Silicon Valley, and why Boston isn’t a good place to start a [...]

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Yelp and the Social Media and Business Equation

5 April 2010

[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.] There’s been a lot of talk lately about the recent, suspected move by Yelp to start charging business owners to have the [...]

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Rant: You need strategy first…. DUH!

28 January 2010

This isn’t a rant about people who don’t develop a plan before jumping into social media marketing.  This is a rant on people in the social media marketing field – myself included – who keep pressing the point about how important strategy is to a social marketing campaign. [For the record, I AM COMPLETELY GUILTY [...]

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Quality vs Quantity in Content: The reality, and how to manage it with your clients

12 January 2010

I was just catching up on some podcasts, and listened to Mitch Joel’s Six Pixels of Separation Episode #184 with Jason Falls from last week.  I was listening intently – more intently than I normally do to Six Pixels – because not only am I huge fan of Mitch, but I’m also a really big [...]

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Making Graphics Sexy Does Make a Difference

17 November 2009

The rising importance and effectiveness of data visualization. It’s not just about the numbers….

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HubSpot TV Episode #65 – Social Media, digital activism and Girls in Tech

16 November 2009

6 November episode of HubSpot TV discussing social media news, DigiActive/digital activism and Girls in Tech. You can get the full show notes on the HubSpot Blog.

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