From the category archives:

Media Analysis

Marketers as Content Instigators

8 October 2009

We hear it all the time. From clients, from fellow marketers, from our peers: Content creation is great, and there are so many people in our organizations and institutions who have a great story to tell, and want to tell it. The challenge is getting those people to sit down and contribute content in a [...]

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Asking for information *can* be done well, if you put a little thought into it

2 September 2009

Make it easy for me as a user, make it a quick process with few steps and clicks, make it non-instrusive, and ask me for my permission along the way. NPR used regular tactics, put a little bit of thought into the design and the communications, and made me not only say yes, but made it pretty hard for me to say no.

Next time you want to ask people to listen to you or join you, make it so easy that no doesn’t enter their heads.

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Congratulations to Crossroads Community Foundation!

20 July 2009

After much consideration of all the great organizations who entered, we are happy to announce Crossroads Community Foundation as the winner of our contest and recipient of a free social media report. Congratulations to Crossroads Community Foundation! Crossroads Community Foundation is an organization that connects donors with non-profit organizations. They organize and manage donations into funds, [...]

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Media Analysis: Carbonite "ads" on Jimmy Kimmel Live

1 October 2008

I got wind of two “ads” on YouTube for (which does online computer backup).  I thought they highlighted a lot of good things that are happening in marketing these days.  Namely authenticity, personality, and (because I can actually add this part) storytelling. First, the ads: [youtube]http://www.youtube.com/watch?v=7U3R8JrVrHY[/youtube] [youtube]http://www.youtube.com/watch?v=wRr5endnLJw[/youtube] Storytelling: Aside from the obvious story that the [...]

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Two good commercials in a row?

14 March 2008

I’m officially on “Spring Break,” although that doesn’t ring as well as it did in undergrad. Truth be told, I will be spending the week writing my thesis and setting up some important things for the new company. I’ll pretend it’s warm in Boston. What that means is I’ll probably watch CSI: Miami at some [...]

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Weak

24 December 2007

We all remember the wicked light show put on by some guy in Ohio that got picked up by Miller Lite, right? If not, here’s a reminder: [youtube]http://www.youtube.com/watch?v=rmgf60CI_ks[/youtube] So, Miller bought the rights to the Tran-Siberian Orchestra song, and put on their own light show outside their Miller House, as seen below: [youtube=http://www.youtube.com/watch?v=2AZXyxX5z4o] Now, if [...]

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